When negotiators become upset, they
tend to focus on inflict losses to the other party. Confronted with negative
publicity, executives tend to forget that they are in a negotiation because
they become obsessed with controlling public relations and managing the crisis.
Many solutions might be though of but in such circumstances what an angry
public wants most if to be heard. It is important to try constructing exchanges
with angry parties. Indeed, even when agreements seem impossible, parties often
can work together to create value.
There are 6 principles that can help
any organization facing an angry public:
-
Acknowledge
the concerns of the other side. This enables to avoid making large concessions.
-
Encourage
joint fact finding. This would be possible thanks to a shared analysis or
forecast. It is important to bring reliable and unbiased date to the
negotiating table.
-
Offer
contingent commitments. After joint fact finding has narrowed and grounded the
dispute, the next step is to develop contingent commitments that will satisfy
both sides.
-
Accept
responsibility, admit mistakes and share power. In some circumstances, only and
admission of responsibility for par harm will clear the war for the agreements.
Injured parties need to feel that their plight has been acknowledged and that
the mistake will not be repeated.
-
Act
in a trustworthy manner at all times. For that, say what you mean and mean what
you say.
-
Focus
on building long-term relationships and for that always give the other side the
benefit of the doubt as you would do with the people closest to you.
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