When negotiators become upset, they tend to focus on inflict losses to the other party. Confronted with negative publicity, executives tend to forget that they are in a negotiation because they become obsessed with controlling public relations and managing the crisis. Many solutions might be though of but in such circumstances what an angry public wants most if to be heard. It is important to try constructing exchanges with angry parties. Indeed, even when agreements seem impossible, parties often can work together to create value. There are 6 principles that can help any organization facing an angry public: - Acknowledge the concerns of the other side. This enables to avoid making large concessions. - Encourage joint fact finding. This would be possible thanks to a shared analysis ...